CD Launch of Seth Price’s Inner Storm at Hartwig Proxy

Post-conceptual multidisciplinary artist Seth Price will appear on March 27th and 28th for a live performance, CD launch and a talk on self-publishing at Amsterdam’s newly opened experimental meeting place, Hartwig Proxy.

Seth Price is renowned for his Redistribution (2026-2007), originated as a lecture at Guggenheim in 2007, ever-expanding with video installations, voice overs, textures, and where the political, cultural, “peeling paint and cigarette smoke” (Flash Art) collide in collage-format. Especially for Hartwig Proxy in March, he will present a new version of this influential piece featuring a mix by Rin Suemitsu. On display and for sale at Proxy: rare ephemera, CDs, and merchandise by the artist, including garments from his 2012 collection Folklore, created in collaboration with designer Tim Hamilton.

Seth price, Redistribution (2026-2007), still courtesy of the artist.

In 1994, Price started to play around with a 4-track recorder and loop pedals, creating textures of everyday noises, swelling signals and repetitive gestures. Recording almost daily for a decade, Price soundtracked his life. This soundtrack became the foundation of his art practice at large and the red thread that is being weaved to this day. 

Subbacultcha was honoured to hear the not-yet released Inner Storm, to tease you with what’s to come. The four long form soundtracks invite listeners into a world built by Price through ominous machine generated feedback loops and echoes, allowing one to drown in what feels like a pool of information, where orientation becomes very quickly muted. In Inner Storm, the listener indeed gets faced with the whirlwind of what can be found in the chaos inside oneself, or inside one’s extended devices. Price does what Price does best: synthesising the real into something eerie and alienating, amplifying the affective experience of living in a buzzing metropolitan city.

Price does what he does best: synthesising the real into something eerie and alienating.

In a conversation with Beatrix Ruf, director of Hartwig Art Foundation, Price explains the process of Inner Storm: 

“I made these four pieces between October 2025 and January 2026 when I was going through something. The synth is a replica of a very old one. It can’t be programmed, you must adjust it by hand, in real time. I never connected it to other machines. It might as well be a piano. These pieces were assembled as stacks of single passes, straight-through improvisations. I kept the LFO the same between passes—LFO acts like the rhythm—so everything would pulse together. The sound went through effects pedals, which I tweaked as I was recording.”

There is nothing quite like Seth price’s sound. Industrial New York cityscapes transmute into uncanny digital susurrations and textures. As can be heard in earlier work by Price (Ecalls), no separation can be made between the artificial and the natural, the given and the made. This quality makes Price emblematic of our current times where the real and the unreal spiral around each other in an endless battle for recognition.

Industrial urban cityscapes transmute into uncanny digital susurrations and textures.

Hartwig Proxy

Hartwig Proxy (est. 2025) is the testing ground of the future Hartwig Museum in Amsterdam. The space’s aim is to become a gathering point for the neighborhood where everyone feels welcome to spend time, from curious bypassers, artists, as well as neighbors wanting to work or have a coffee. This conceptual space is already becoming the home for avant-garde internationals and cutting-edge local artists alike. From journal launches of renowned global art platforms and prose readings by critically acclaimed video artists to subtle performance art and photography book releases by Amsterdam’s recent graduates.

Photo by Kateryna Lymar during ADE — with UUUSE at Hartwig Proxy.

The wooden interior, burgundy floors and red upholstered chairs invite a warm atmosphere, different from what one is used to from an art space. Hartwig Proxy does everything a little bit differently. For example, it centers sharing meals. Food is a means to bring people together, and also the essence of our lives. Hartwig Proxy understands this need and made the coming together around food a vital part of their programme. Every third Tuesday you can enjoy a meal by a member of Hartwig’s extended family, inviting you to become part of the family table. From dumplings to Irish stews, Hartwig Proxy brings worlds together by our shared desire for community. As well as during events, bites and snacks seem to be a not-to-be-missed part of the evening. Outside of events, the space and cafe is open from Wednesday to Sunday with a video installation playing in the basement throughout opening times.

Rin Suemtisu, photo by Nikola Lamburov.

Seth Price’s yet-to-be-released CD Inner Storm (Dead Mind Records, NL) will launch on March 28th. Alongside a listening session, the Amsterdam based musician Rin Suemitsu has been invited to make a mix, and drinks and snacks will be offered. To attend the event free of charge, RSVP here. Check out the full Seth Price at Hartwig Proxy programme here.