deadHYPE: Unearthing Amsterdam’s Grime
Music // InterviewReflections on grime with deadHYPE duo Christopher McIntosh and Bernard Koomson
American Apparel are a brand we all know and love; from simple sweats to sparkling costume leotards, eye-catching ads to ethical strategies, it’s a store we know has a heart. So, when we heard they were throwing a party, we happily jumped on board. But who to perform? Well, for anyone well versed in Amsterdam music, BEA1991 surely springs to mind. Her simple but effective videos have the same aesthetic as AA (but maybe a little less revealing)! The soft and wonderful, Idiott Smith, and the lively, urban trio; deadHYPE.
American Apparel host their in store party Thursday 28 July in their Amsterdam store on Utrechtsestraat.