Magazine

Subbacultcha magazine — Issue 03

Featuring Jimmy Whispers, Lust For Youth, Viet Cong, Unfair, Jessy Lanza, Elysia Crampton, Maurice van Es, BEA1991, and more.

COVEROVERVIEW

Artists fall off the map, they fall off the face of the earth as far as we’re concerned, if they have nothing new to show. When it comes to the industry, we are very much caught up in the politics of visibility. Who gets promoted when, what gets released where, who gets booked – it’s all part of a very big schedule that has everything timed for maximum impact. Inadvertently, we’ve grown oblivious to those in between press releases. LL Cool J said it back in 1991, ‘Don’t call it a comeback, I’ve been here for years,’ and it still holds true. Yes, LL, you’ve been here for years, and so have all the others. Needless to say, several of the artists featured in this issue have albums coming out. Take note of that, but also pay attention to what has happened in between. Hannes Norrvide of the appropriately-named Lust For Youth has inevitably started to feel old, Jessy Lanza has embraced being a homebody, Elysia Crampton is finding herself leaning more and more on her friends’ work, while Jimmy Whispers is happy in a dress. It’s small confessions like these that truly show you artists coming into their own. So don’t call it a comeback.

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